JUXTA_
YEAR_
2014-2017
CATEGORY_
ART DIRECTION, BRAND DESIGN, PRODUCT DESIGN, PACKAGING DESIGN, AUDIO PRODUCTION, MOTION GRAPHICS, ALL-PHASE VIDEO PRODUCTION, LOGO DESIGN, MARKETING
DETAIL_
This brand was my baby for over 5 years. I was involved in every part of the products, the brand and its sales/advertising.
Product Sale Promo
This was a promo ad for the launch sale to promote the website. I did all the designs for the products, I photographed them, I wrote/recorded/produced the music, and I did all the post-production editing and motion graphics.
Video product ad tags_
I developed these outro tags to direct viewers to the online product store and increase engagement, while simultaneously expanding the brand to whatever video they are placed in.
Outro bumpers of the Juxta branded videos_
I developed the concept and messaging that considered the idea that the marketing campaign should be self-aware for this designer brand. The ads show that the company is awful at making a lot of other things, but they were excellent at designer product, and offered the idea to the viewer, that “you CAN’T trust Juxta for making you a car, but you CAN trust them to make you good clothing and designer products”.
Juxta Website Preview_
I designed all of the custom graphics from print and the patterns for the cut-and-sew products. I photographed them and created to online store.